AI Insights · Timothy · March 2022
Top 5 Social Apps Performance in Ecuador: Q1 2022
Discover the performance trends of the top 5 social apps in Ecuador during Q1 2022 with insights on downloads, revenue, and active users.
In the first quarter of 2022, the top 5 social apps in Ecuador displayed varied performance trends across downloads, revenue, and active users, according to data from Sensor Tower.
Facebook Lite saw a consistent increase in weekly downloads, starting from around 58K at the beginning of January and peaking at approximately 75K by the end of March. Weekly revenue for the app fluctuated slightly, peaking at about $2.7K in late January and gradually decreasing to roughly $1.9K by the end of the quarter. Active users showed a steady rise from 8.9M in early January to over 9M by the end of March.
TikTok experienced a notable increase in both downloads and revenue. Weekly downloads rose from approximately 65K at the start of January to around 76K by late March. Revenue trends showed a similar upward trajectory, beginning at about $5.7K and reaching nearly $7.9K by the end of the quarter. Active users for TikTok also climbed from around 3.6M to 3.8M over the same period.
Instagram maintained a steady download rate, fluctuating between 45K and 50K throughout the quarter. Revenue for Instagram remained relatively low, peaking at $145 in mid-January and seeing minor fluctuations thereafter. Active users showed a consistent trend, staying around the 5.7M to 5.8M mark.
Likee - Short Video Community displayed stable download numbers, starting the quarter at roughly 17K and maintaining this level throughout. Revenue for Likee saw a peak of $696 in late February, with a gradual decline to $308 by the end of March. Active users fluctuated around the 450K to 480K range, showing minor variations week by week.
X showed a significant increase in downloads, starting from approximately 17K in early January and reaching around 32K by late March. Revenue for X remained minimal, with minor peaks of $26 in late February and $14 in late March. Active users increased from around 1.4M to 1.5M over the quarter, indicating steady user engagement.
For more detailed insights and data, visit Sensor Tower.
